How VPNs Can Help With Market Research

Marketing a product to any targeted demographic can be an uphill battle. Things get much tougher when trying to hit a specific local market. The usual tools and “standard” procedures can help, but when it comes to local, they can only give you more of a general picture.

doing local market researchEven when you use some more advanced SEO techniques to figure out search volume and audience patterns, it is hard to narrow them down to your desired location. And we all know that what individuals seek and purchase in Texas can be drastically different from the national average.

So, short of traveling to your target market, how can you “localize” your research? By using something called a virtual private network, or VPN for short.

Search engines are an excellent way to gain insight into a market. But, when you use them to do audience research from your office, the results you will see will be significantly, if not entirely, skewed to your current location.

Your office computer has something called an IP address. It is the Internet equivalent of your office’s mailing address. Your IP can be used to figure out your geographical location. And that is what search engines do.

When you check your regular physical mail, in addition to bills, you also get a ton of advertisement. All those adverts target your area. I bet no one with an office in New York has ever received a flyer for a dry cleaning service in San Francisco.

Search engines follow that same philosophy. If I Google a dry cleaning service in New York, I will see a bunch of businesses located in that area. This is precisely the difficulty with trying to do audience research for a different market using search engines. All returned results are be localized.

So how then does using a VPN help with market research? All VPN service providers have multiple servers you can use. These servers are located all over the country and sometimes all over the world. When you connect your computer to a VPN, you get to pick whichever server you like.

Let’s go back to my New York office. What happens when I connect my computer to a VPN server in San Francisco? That server’s IP address replaces my New York IP. Now, as I browse the Internet, all sites I visit, search engines including, think I am located in the City by the Bay. And when I Google for a dry cleaning service, I see nothing but San Francisco businesses.

That is how you can use a VPN service to help you with your market research. There are a few musts you should look for in a VPN provider. You don’t want the service to hinder your work, so be sure to pick the fastest VPN you can find. Also, make sure you select a provider that has servers in as many locations as possible in the country you operate in (or worldwide if you’re an international corporation).

When you look hard enough, you realize there is a tool for everything. That is how I found VPNs, and the are now indispensable to my work. Anything that makes life easier and helps deliver a better product to customers is worth investing both time and money in.

Creating A Successful Online Marketing Plan

If you take a quick glance at search engine pages, you will see that there has been a significant increase in the online promotion of services over the past few years. As this century has been dubbed the technological era, it makes sense to advertise your business and services using an online method; however, this method of marketing can be very overwhelming and challenging. To complete a successful internet marketing venture, it is vital that you take certain points into consideration. This article will provide information on what online marketing is and how you can create a successful online marketing plan for yourself of your business. Once you have a plan laid out, you can figure out what kind of funding will be required to put it into action. When you have money coming in, you can also start looking into the various marketing tools that will help you be more efficient.

What Is Internet Marketing?

Internet or online marketing is the promotion of a business using online advertisements. One of the most important aspects of this type of marketing is the amount of traffic or visitors directed to the website. Increasing the number of visitors can be done by improving your search engine rankings using search engine optimization on the website content. It can also be achieved by placing your website in online directories or on social networking sites such as Facebook or Google+.

What Considerations Should You Make?

achieving the your marketing targetThe Goal

Using a website to promote your service can be highly beneficial; however, how efficient this is is entirely dependent on a suitable marketing program. The first step to developing a successful program is to determine the aim or goal of your website. Are you looking to promote services or share information on a particular topic? By having an accurate goal in mind, you can tailor the site accordingly.

 

The Strategy

When marketing an internet business, you must first make some preparations. These include the drafting of an online marketing strategy that will increase the amount of traffic to your website. Always remember that the more visitors your site receives, the greater the chance that more people will utilize your services or buy your products. Creating a strategy can be done independently; however, it is recommended that you hire a professional marketing agent who has an understanding of the online marketing processes.

The Competition

When creating an internet marketing plan, it is imperative that you are aware of and have an understanding of potential online competition. By looking at and analyzing your competitors, you will have an idea of which strategies to utilize to ‘win the race’. It is entirely possible to create marketing plans that lead to more traffic based your competitor’s strategies.